On the first day of the hackathon, our UX/UI design team focused on understanding users and defining the project’s direction.
We started by creating personas to represent different types of students looking for internships, identifying their needs, goals, and frustrations. Then, we conducted a competitive analysis to study existing internship platforms and highlight opportunities for improvement in usability and clarity.
Finally, we mapped a user flow to visualize the ideal journey — from searching to applying — ensuring a seamless and intuitive experience.